Mobile Strategy

Importance of Mobile

According to The Nielsen Company, the number of people accessing the internet via their mobile is growing more rapidly than those going online using their computer.

“Mobile Web will overtake desktop in 5 years”

 Morgan Stanley report 12/12/09

“The poorest sections of the society are those who are deprived of net access the most”

…the UK Government’s Digital Britain Programme. Launched July 2009.

Mobile handsets outnumber Broadband connections by a ratio of 3:1

More than 17 million people in the UK do not have broadband connection

“…80% of government interactions are with the bottom 25% of society. By keeping that 25% offline you are inherently keeping the cost of government high.”

Mylomo saved one council in excess of £60,000 immediately on launch through channel shifting.