The solution is SNT Media Networks Provision, Consultation, Installation and Full Management of Digital Media Signage Networks & Bluetooth Proximity Marketing.

The growth in outdoor advertising has been underpinned by a massive growth in audience (i.e. the huge increase in the number of hours we are spending out of the home) and fuelled by the investment in and upgrading of traditional sites. More recently, it has also been driven by the excitement around digital screens. Replacing or complementing traditional static print signs and billboards, digital signage is proving to be a powerful communication tool that can carry high impact messages which are delivered digitally through a remote centrally managed and controlled network.

Digital Media Networks also provide highly effective internal communication and training platform such as back office training from the same network platform, giving the benefits of both income and cost savings. Digital point-of-sale will strengthen the retailer's ability to communicate with consumers making advertising more exceptional and persuasive. Some key advantages are:

• In store promotion across all retail environments resulting in increased uplift in sales
• Unique selling position reducing the time lag between exposure to the message and place of purchase
• Digital signage displays dynamic graphics and video content resulting in attention grabbing messages and a new visual experience for the consumer
• Digital signage can compliment or replace traditional methods of point-of-sale such as window displays, cardboard fixtures and floor stands
• A unique experience for the customer by enhancing the levels of customer’s service with greater levels of product details and product demonstration to aid purchasing decisions
• Engage customers and decrease customer complaints regarding transaction wait times
• Digital signage can create a revenue stream by selling advertising space through the network to local merchant and national advertisers.
• Digital Signage can be integrated into your overall marketing strategy complementing, television adverts, newspaper advertising, print and form part of the marketing mix

Evaluation There is much flexibility on offer for displaying media on a screen. Every screen can offer up to several zones that can display different media. A still image can be presented at the same time as a video which provides a lot of flexibility for the advertiser. Consideration needs to given to the format and resolution of content. If this is not compatible with the screens then the look and feel of the content can detract presentation given to the screen viewer. There are a variety of different digital channels with each medium offering different creative opportunities for retailers and advertisers:

• ATM screens provide new opportunities for advertisers to connect close with customers in a meaningful way and further strengthen their relationship with customers and non-customers alike.
Panels on escalators integrate various interactive technologies to create a unique and personalised brand experience.
• Interactive bus stops bring the advertisers closer to the public with touch screen capabilities.
• Electronic point of sale in retail shops, shopping centres, bars, hotels and student unions influencing consumer behaviour at their time of purchase resulting in sales uplift.
• Roadside panels engage the public whilst they are on the move and delivers new audiences which are not reachable by traditional outdoor locations.
• Cross track screens in underground tube stations displays rich media promoting products, services or movie releases and is helping to reduce waste created from tradition paper based advertising.

Retailers and advertisers are finding it more and more difficult to get their message across to viewers through the cluster of adverts. Retailers continue to look for increased sales in a very competitive market and need to have better communications with their customers within their stores and retailing environments.

The solution is SNT Media Networks Provision, Consultation, Installation and Full Management of Digital Media Signage Networks & Bluetooth Proximity Marketing.

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