content | Content & Creative |
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CONTENT We can offer full content creation and management. Our content creative's can adapt your current content or create a new campaign for your digital signage or Bluetooth messaging requirements. Further we offer a full content management solution, from receipt of media files to play-out on screen. As well as managing the day to day schedule, we offer a rapid and flexible response to adhoc programming changes. Our activities cover Creation or formatting of media files, Distribution of content - remote or manual, Upload of media into content management applications, Scheduling and planning, Results and reporting. CREATIVE Digital signage disperses a wide range of simple text and still images to interactive full-motion video with or without audio. The network content can include a mix of entertainment, product advertising, in store promotion, local news, travel and weather information in virtual real time which provides a focus for the customer as they are making purchase decisions. Retailers can design digital signage to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time). Moreover Digital signage can be used a part of the store decor to build a story around the brand or a product. Content basically comes from two areas:
In either case there is normally a cost consideration for creation, preparation and approval of the content. We can also use electronic approval, with electronic signature, clarifies where a piece of content is to be shown, for how long and at what times.
Digital Screens vs a Traditional Poster
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