| The POWERFUL Advantages of out-of home digital media |
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The POWERFUL Advantages of out-of home digital media: Customers like them: Syndicated media research companies such as Nielson and Arbitron have conducted over 10 studies that consistently indicate value to, acceptance by and positive response from customers to this media. They are big: Over 75% of households are exposed to out-of-home venues such as retail stores, petrol stations and big box retail in a given month They are growing fast: Outdoor Advertising Association of America forecasts that up to 25% of all billboards will be digital in five years They are valuable: When viewed as marketing and communications channels, they offer superior coverage, control, customer experience and cost effectiveness relative to traditional marketing and communications channels. Ads on these networks get results: Out-of-home digital media networks offer five advantages over traditional media: measurable sales impact, proximity to sale, better ways to target media, greater relevance to product being sold and tighter integration with local selling efforts. They are professionally managed: The networks are managed by operators who provide support in the areas of national ad sales, network operations and compliance, program quality and advertising support. Out-of-home digital media is the future. SNT Media Networks delivers the future to you now! |
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