Digital Signage Content May be Closer Than you Think ! Congratulations. You've made the commitment to improve communications around your corporate headquarters with digital signage. You're convinced it can grab the attention of your fellow employees, inform workers of important announcements and even motivate them to attain higher levels of performance

Congratulations. You've made the commitment to improve communications around your corporate headquarters with digital signage. You're convinced it can grab the attention of your fellow employees, inform workers of important announcements and even motivate them to attain higher levels of performance.

Now you're faced with a hard reality: Where are you going to get the content for your corporate digital signage network? Before you panic, if you're like most businesses in America, you have quite a few resources at your fingertips that will make providing content for the digital signage network easier than you might think.

An obvious place to start is your portfolio of marketing resources. JPEG, GIF and TIFF files of everything from company logos to photos of products, employees, executives, offices, production lines and even installations of your company's products at customer sites are a good place to start.Don't forget your video resources.

Perhaps you have commercials, footage from corporate meetings and seminars, awards ceremonies, company trips, training sessions and other events that will come in handy.Next review your company's customer and employee training materials for graphics that might frequently be needed. Cut-away drawings of products, illustrations of manufacturing techniques and processes, flow diagrams and pie charts are but a few of the resources that probably are available. Don't restrict your search to printed material. Remember to review PowerPoint presentations, Flash animations and HTML pages for these content treasures.

Depending upon where you intend to display your digital signage information, another invaluable source of information can be the very spreadsheets production and sales managers use to track performance. Tools exist that allow data acquired from these sorts of applications to be automatically formatted and presented on a digital signage network.In the hands of your in-house communications department, these existing resources can be transformed into digital signage gold. It's not that your creative team won't ever have to take pictures or shoot video footage.

Certainly, if you intended to create and maintain a digital signage presence that's fresh and engaging, you'll constantly be adding new content. However, the decision to add a digital signage network at your company doesn't have to create headaches for them, either. You and your company already possess many of the elements needed to get started. It's just a matter of identifying existing resources and putting them to work.